Harvard’s business certification program explodes. Here is the reason


Harvard’s business certification program explodes. Here is the reason

HBS Professor Janice Hammond Leverages a Basic Segment for Her Business Analytics Course

The demand for flexible online education has exploded in recent years. From 2012 to 2019, the number of hybrid and distance learning students at traditional universities increased by 36%. In 2020, due to the COVID-19 pandemic, this number increased by another 92%.

At Harvard Business School, one program – the Credential of Readiness (CORE) program – has become a popular choice for many people looking for quality online business education. Fortune recently explained what the CORE program offers and why it has become the most popular area of ​​online business education.

A business fundamentals program

Harvard’s CORE program is a business fundamentals program designed to give students a deeper understanding of essential business concepts, from analytics to finance. All courses are taken asynchronously online and are designed to be self-paced, meaning students can choose to complete the program in 10 or 17 weeks.

“At the end of the program, students should be able to prepare and evaluate financial forecasts, understand the financial health of businesses through financial statements, develop pricing strategies, and analyze and interpret data to inform business decisions,” said Rich Grissett of Fortune.

The CORE learning environment is also tight. While cohorts total 200-300 students, each cohort consists of just six to seven “waves” – a key difference that allows students to connect with their peers.

The CORE program is designed for three types of people:

“Those looking to get an MBA, entrepreneurs who may have technical but not business skills, and those who are already established in their careers, like managers, who want to emphasize their business skills,” says Grisset.

A large portion of CORE students are professionals who are already established in their respective fields but wish to deepen their understanding of business.

“Its asynchronous nature makes it much more accessible to people who can’t be tied to a fixed schedule,” Patrick Mullaney, current executive director of Harvard Business School Online, told Fortune.

80% of students say Core is the best e-commerce program

In interviews with former CORE participants conducted by Harvard, 80% of students said CORE was the best e-commerce program they had ever taken. Additionally, 65% said that since completing the program, they felt more respect for their influence in the workplace. 89% said their newly learned skills were immediately applicable at work and 91% said they had become more confident at work.

Malachi Cope, who completed CORE and is now a senior consultant at EY-Parthenon, a Boston-based global strategy consultancy, says the program helped him gain a stronger background in business concepts and ultimately made him helped get an MBA. .

“If you want to add something to your CV and scan it quickly, [CORe is] Probably not an ideal fit,” he says. “It’s a great program to pursue if you want to engage with the material and really increase your knowledge and skills.”

Source: Fortune, McKinsey

Next page: How business schools are meeting the demands of Gen Z.

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