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Ministry of Information and Broadcasting | Channels must broadcast 30 minutes of content of national interest, the Ministry of Information and Broadcasting dgtl said

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Ministry of Information and Broadcasting | Channels must broadcast 30 minutes of content of national interest, the Ministry of Information and Broadcasting dgtl said

All television channels must broadcast at least 30 minutes of content in the interest of the country or the public service. The Union Ministry of Information and Broadcasting has established such rules. However, sports, animal and foreign channels will not be affected by this rule.

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The Secretary of the Ministry of Information and Broadcasting, Apoorba Chandra, told reporters that after holding a meeting with the heads of all the channels, this directive would be conveyed to them in the coming days. He also clarified that compliance with this directive is mandatory for each channel. Detailed information on the content of the campaign will be communicated by the Ministry.

What does the new directive say?

The new guidelines read: “Channels must use a specific frequency to broadcast. These frequencies are treated as universal properties. Accordingly, a part should also be used for people.

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Promotional content can be optional. These include education and literacy, agricultural systems, rural development, health and family welfare, science and technology, women’s welfare, development backward sections of society, protection of the environment and cultural heritage and national integration.

The guidelines further stated that “the central government may issue directives to the channels for the broadcasting of content of national interest if necessary and the channels must comply with them”.

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