Suniel Shetty | Suniel Shetty reflects on the box office failure of recent Bollywood films dgtl
A whole year has passed since the outbreak of the epidemic subsided somewhat. Although it takes time, the entertainment world is slowly trying to get back to a normal rhythm of life. Entertainment has changed dramatically during lockdown thanks to OTT platforms. Based on the idea that the appeal of the big screen is always the same in the case of cinema, the directors of the film rushed for the theatrical release of the film. But it’s sand! Over the past year, one Hindi film after another has repeatedly failed at the box office in terms of business. Now the Bollywood box office is killing flies at nearly empty counters.
But why? Confinement has changed the form of entertainment and the needs of the public. However, people are no longer opposed to cinema. On the contrary, if you look at numerology, you will find that many series broadcast on the OTT platform have done good business during the epidemic. So where is the mass?
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“Audiences shouldn’t spend money watching garbage on the big screen,” says 90s Bollywood hero Sunil Shetty. He added, “Instead of spending money just on tabar star compensation, producers should be spending it behind the movie.” Speaking about the quality of the film, the famous ‘Dhadkan’ actor commented, “If the filmmakers don’t understand the business and economics of this industry, it’s hard for the film to succeed.”
But Sunil Shetty not only talked about the disease, the actor also talked about medication for this disease in Bollywood. “You have to be careful to tell a good story, only then will the audience accept the film,” he said.
He himself worked in hit movies like ‘Dhadkon’, ‘Hera Pheri’. Despite this, he is not seen regularly in Bollywood. Why? “I lost the audience by my own mistake. I was educated by mistake,” the ‘Refugee’ actor replied. “The structure is never content to spend money on the back of the neck without looking at something else, it’s the same in Bollywood”, says the actor.
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