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This time Tata Play brings gaming to OTT and DTH, in partnership with Gamezop Tata Play adds gaming to its OTT and DTH services in partnership with Gamezop

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This time Tata Play brings gaming to OTT and DTH, in partnership with Gamezop Tata Play adds gaming to its OTT and DTH services in partnership with Gamezop

Tata Play OTT DTH Gaming: DTH streaming service operator Tata Play will also offer games alongside its existing over-the-top (OTT) content streaming subscription services.

Tata Play is there with the fun of the game. Symbolic image.

Tata Play OTT Gaming: Direct-to-home (DTH) streaming services operator Tata Play will also offer games alongside its existing over-the-top (OTT) content streaming subscription services. In partnership with online casual game startup Gamezop, the games will be available through the Tata Play Binge app and will not require users to download additional or separate games.

The Tata Play Binge app currently offers a single subscription plan for 17 OTT streaming platforms, including Sony Liv, Disney+ Hotstar and Zee5. Gamezop’s game offerings will join this portfolio of subscription plans, which range in price from ₹59 to ₹299 per month, depending on the number of streaming platforms a user wishes to subscribe to.

The move marks further expansion of online gaming, even into the casual gaming space. On March 14, telecom operator Vodafone Idea announced a partnership with gaming company Nazara Technologies to add gaming to its value-added service experience. Through this partnership, the telecommunications company has added two free games, which can be streamed for a fee from its “Vi” mobile app, or downloaded on “Gold” and “Platinum” tiers.

On July 26, an OTT industry report from Media Partners Asia (MPA) noted that the domestic video streaming market could reach $7 billion over the next five years. India may account for around one-tenth of the Asia-Pacific OTT market, which is expected to generate an overall revenue of around $73 billion over the same period.

Online gambling, on the other hand, has been hailed among the best sectors in India. Data.ai’s January 12 report noted that the previous App Annie ranked India among the top markets for app downloads. But apps and games rank significantly lower in terms of user spending. However, 75% of the top 10 revenue-generating apps in India were games, according to the report.

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According to an estimate by consulting firm KPMG, the Indian online gaming market could reach $1.8 billion in revenue by the end of 2022. Although the industry is going through many challenges in terms of regulation and income tax. It remains to be seen how the partnership between Tata Play and Gamezop contributes to the country’s ability to monetize the rise of casual gaming.

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