With 110 years of world-class expertise, Whirlpool is now in Bangladesh
Whirlpool is committed to being the best kitchen and laundry company in the world. Now, Whirlpool has entered the Bangladesh market with this constant effort to improve the quality of life at home. Established a joint venture manufacturing plant with Transcom Group so that they can design special products keeping in mind the needs of Bangladeshi consumers.
Global Appliances Limited – This joint venture was opened in the northeastern part of Dhaka, established on an area of approximately 85,000 square feet.
It will retain Whirlpool’s international manufacturing standards, combined with the high quality manufacturing, commercial success and heritage of the Transcom Group.
Whirlpool Group recently established Whirlpool Bangladesh Limited, which will lead its sales and marketing operations in Bangladesh.
Understanding the needs of different levels of consumers in Bangladesh, Whirlpool has developed a line of special frost-free and direct-cooled refrigerators. These refrigerators are designed with special international technology, which provides long-lasting freshness while looking premium.
The refrigerators will also be available in variants with energy-saving inverter technology.
The direct cooling range is known as “The FreshMagic Pro Series”, which offers a 50:50 freezer to fridge ratio that provides ample storage space for frozen foods.
The range is available in 236 liter to 278 liter capacity, with premium steel and glass door finishes.
The FreshMagic Pro series, specially developed for Bangladesh, uses their international experience in refrigerators to thoughtfully design space management, powerful cooling performance and long-term food storage facilities.
The Intellifresh and Neofresh series of frost-free refrigerators guarantee long-lasting freshness thanks to various international technologies such as Microblock, Zeolite and Active DO.
These high-end international aesthetic refrigerators, with elegant steel and glass door finishes, are available in capacities ranging from 245 liters to 265 liters.
Article published in partnership with Whirlpool
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